About Kent: Founded in 1777, Kent Brushes is the world's oldest hairbrush manufacturer and has maintained its British traditions of producing the world's finest hairbrushes and combs ever since. Making the best quality brushes for over 230 years and creating over 250 products. Quality, design and attention to detail go into each brush. They have been the holders of The Royal Warrant through the last nine consecutive reigns of British monarchy. The company continues to retain the craftsmanship and unprecedented quality that is Kent's reputation.Even in today's fast moving, mass-produced assembly lines, they are proud to still be manufacturing many of their original brushes by hand. Usage Instructions: To Obtain the richest lather, hold the brush under a hot running tap and keep as much water on the brush as possible, ensuring the face stays hydrated and protected. Apply a pea sized amount of Kent Shaving Cream to the tips of the filaments and begin lathering your face using the correct amount of pressure: too much pressure may cause the filaments to flatten, and too little won't provide enough friction to create a good lather. If you feel you need more water during the course of shaving, dip the tip of the brush in water and flick gently to remove excess. Lather from the neck upwards, turning the head simultaneously to create a full lather. When complete, clean the brush head under running water until all the soap is free. Shake vigorously to remove all water and then your brush is ready for your next smooth shave